ABSOLUT ARTE RESISTE

Absolut Arte Resiste: Championing Love Through Art

In 2018, amidst Brazil’s political upheaval and rising conservatism, Absolut’s #ArteResiste campaign shone as a beacon of progress. We partnered with celebrated trans artists Linn da Quebrada and As Bahias e a Cozinha Mineira to craft an anthem of resilience and love. The campaign featured a stirring music video, a vibrant experiential event, and a prominent mural in São Paulo’s cultural artery, the Minhocão, which quickly became a symbol of hope and a celebrated landmark.

Through #ArteResiste, Absolut not only amplified LGBTQIAP+ voices but also embedded a lasting legacy of art and resistance in the heart of São Paulo.