ABSOLUT EXTRAKT CALL CENTER

Absolut Extrakt Call Center: Dial into the Mystery

To demystify Absolut Extrakt, a tantalizing new drink that's "difficult to explain," we launched an exclusive call center and a captivating commercial that transports consumers straight to this unique service hub.

Part of the "Absolut Extrakt, hard to explain" campaign, the call center was designed to engage consumers directly. By dialing 0800 580 010, callers could dive deeper into the world of Absolut Extrakt. They had options to explore: two distinct explanations of the beverage, a cocktail suggestion, the sound of Extrakt being poured for a shot, and even a song created specifically for the product.

This innovative approach not only clarified the mystique surrounding Absolut Extrakt but also made learning about it an interactive and memorable experience.