Beefeater Pink Brazilian Launch - Pink Lab

When Beefeater, a renowned global brand, was navigating its early days in Brazil and striving to boost its presence, we faced an exhilarating challenge: launching Beefeater Pink, a delightful strawberry-infused gin. The stakes were high as we aimed to introduce this new flavor and educate consumers on how to enjoy it—all on a shoestring production budget.

To tackle this, we concocted the Beefeater Pink Lab concept—a whimsical drink laboratory where we showcased step-by-step recipes in a fun and appealing way, emphasizing the unique strawberry flavor. Beyond creating captivating video assets, we transformed Beefeater’s Instagram feed into an interactive menu. Here, consumers could not only discover the new flavor but also engage with the drink recipes through video tutorials and carousel posts featuring step-by-step text instructions.

This innovative approach allowed us to effectively introduce Beefeater Pink to the Brazilian market, making a significant splash with minimal resources by focusing on creativity and interactive consumer education.