Calma SP + Ipanema

When Brazil's beloved Ipanema and the trendy Calma SP teamed up, nobody expected what came next: 'The Unexpected Most Desired.' This perfect tagline not only surprised everyone but also beautifully bridged Ipanema’s broad appeal with Calma SP’s niche chic, captivating both their audiences.

Through clever taglines and stunning visuals, we made sure this campaign struck a chord with Ipanema’s wide audience and Calma SP’s discerning fans alike. We placed our chic sandals in unexpected spots like airplane aisles and trendy dinner scenes, showcasing that you can have both style and comfort. This creative adventure, crafted with the talented Mel Harden from Franja.cc, proved that sometimes, the best matches are the ones you never see coming!