JAMESON IRISH WHISKEY - COALA FESTIVAL

Who knew Jameson Irish Whiskey was the perfect companion for Brazil’s sunny vibes? At the Coala Festival in São Paulo, we set out to show just how mixable and refreshing Jameson can be. Not everyone knew about Jameson’s cocktail magic yet, so we turned up the fun with a branded experience that was hard to miss!

We decked out the festival with a Jameson-exclusive lounge where festival-goers could chill, snap cool photos, meet up with friends, and enjoy the music. And for a splash of extra fun, we hosted lively games where participants could win free drink vouchers—cheers to that! To crank up the buzz, we invited a squad of influencer partners to dive into all the action and share the Jameson love on their networks.

Beyond just being there, we amplified our presence with a social media campaign highlighting Jameson's 'drinkability,' and covered all the festival fun live on our channels. It was all about mixing good times with great whiskey, making sure everyone at Coala Festival felt the Jameson vibe.