CREME - A Spotify Experience

"We want to celebrate trap culture, expand the experience, and bring the music scene's recognition beyond the event."

With this briefing statement, we focused on creating a content plan that endorsed urban music as a cultural force in Brazilian society, aiming to garner the respect it deserves and to continue to inspire the next generation of youth culture.

Discover the strategy behind the 17.7 million views and 254k engagement campaign.