Will Bank Welcome Kit

As the creative leader at Will Bank, I spearheaded our in-house agency to develop the welcome kit from scratch, ensuring every touchpoint was crafted with precision to make a memorable first impression. It was crafted with the utmost care to wow our customers right from the get-go. Whether it’s your first credit card or just your latest, we wanted to make your introduction to will bank nothing short of special. For many, this is their inaugural financial voyage, and we’re thrilled to be part of it! Our kit is designed not just to impress but to resonate deeply with a sense of belonging and excitement.

From the tactile joy of the envelope, adorned with various messages that invite interaction, to the stickers that offer a playful dip into our brand, every element is meant to surprise and delight. And for those seasoned cardholders? We aimed to refresh their expectations with innovative design and a friendly spirit that make will bank feel like a partner from the first swipe.

The welcoming tone of our materials does more than just speak; it reaches out, making the will bank experience a standout from the start. It’s all about creating a connection that lasts, turning a simple welcome kit into a special introduction to a banking experience that’s as unique as you are.